The first year of the campaign is dedicated to the collection of challenges and inequalities encountered by those navigating the complex landscape of childhood cancer. Through a global call to action, our audience is invited to share their experiences and insights by submitting digital postcards outlining the hurdles they face. The focus is on raising awareness about the diverse challenges and inequalities experienced around the globe.

Building upon the insights gathered in the first year, the second phase of the campaign shifts its focus to actionable solutions. It delves into the collaborative efforts and initiatives emerging in different regions to overcome the identified challenges. By highlighting these proactive measures, the campaign aims to inspire a collective commitment to eradicating obstacles and inequalities in the realm of childhood cancer care and research.

In the final year, the campaign culminates in showing the impact achieved through the collective endeavors of the global community to overcome challenges and reduce inequalities. By showcasing tangible outcomes, success stories, and positive changes resulting from the preceding years, we aim to underscore the power of unity and shared dedication. This phase encourages continued momentum in the pursuit of equal access to treatment and care for all children facing the challenges of cancer.